The Lyst Index – an extensive list of the most popular fashion brands – brought out a new edition of their hot list. Read down below everything about the hottest fashion brands of 2019 and discover why these brands are so successful.
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Most popular fashion brands of 2019
You won’t be surprised Gucci and Off-White are on the list, but did you expect Palms Angels to be? Read down everything about the most popular fashion brands of 2019 below.
List of fashion brands
We present you: the list of most popular fashion brands of 2019 (so far). The big absentee is Chanel. Despite the big revival after Karl’s death, the acclaimed fashion house didn’t make it to the list.
It may come at no surprise that Gucci is crowned at spot #1 of the most popular fashion brands of 2019. Why? Because mister Allessandro Michele is perfectly capable of reinventing the fashion label season after season. We can say without doubt that Gucci has shaped (or at least influenced) today’s fashion trends all over the world.
On top of this, Michele was chairman of the MET Gala, realized a revenue growth of 20% and launched a new technology with which clients can virtually try on Gucci sneakers. A well-deserved first place.
Everything Virgil Abloh touches transforms into gold. The magnificent designer didn’t only nail the Louis Vuitton mens show, but also created a terrific SS20 mens collection for his own label. Furthermore, we should not forget his collaboration with IKEA and the amazing tailormade outfit of Serena Williams during the French Open, all made by Virgil Abloh.
Balenciaga is a true hit. Who doesn’t know the triple S sneaker (or its rip-offs) has had his or her eyes closed during the past seasons. Balenciaga is the brand who (re)invented the chuncky dad-sneaker and therefore has become the fastest growing leather goods company – globally.
Pierpaolo Piccioli presented their first menswear collection and the fashion house combined luxury fashion together with streetwear – a new and fresh perspective for Valentino.
Prada developed eye catchers and made neon the new go to trend for many influencers. This came with a big reward: their revenue grew for the first time in 4 years. On top of this, Prada supported the anti-fur movement and announced that they won’t longer use new nylon. Hurray for Prada!
Donnatella Versace got nominated for a Lifetime Achievement Award at the World Fashion Awards. Furthermore, Serena Williams wore a renowned Versace dress to this year’s MET Gala. Versace seems to keep up with the current pace of the fashion industry and we like it a lot.
Fendi had an amazing show, tributed to the one and only Karl Lagerfeld. Despite that their creative director has passed away, the brand showed a terrific collection during Paris Haute Couture Week.
8. Stone Island
Stone Island is a brand we can’t no longer deny. While opening a new flagship store in Milan, they also keep up with the latest technology and created a parka that changes of color. We’re very curious what they’ll develop next year.
Just do it. Nike dropped a Stranger Thing collection together with Netflix and made itself the talk of town when they put a plussize mannequin in their stores.
10. Saint Laurent
The opening of a new concept store in Paris and Keanu Reeves and Flinn Wolfhard as their new stars have worked out well for Saint Laurent. Their sales went up with almost 20% and the brand is hotter than ever.
Vetements is still going strong. Together with Reebok they dropped the Spike Runner 200 colorways. And if that’s not yet enough, Demna Gvasalia organized his menswear fashion show in a McDonalds restaurant. Kim K. is a big fan and so are we.
BURBERRY has reinvented itself with Creative Director Riccardo Tisci. He dropped a new monogram collection that soon became a worldwide hit. On top of this, BURBERRY announced that it will drop their CO2 gases with 95% before 2022.
After a few scandals D&G is on the rise again. They are the first to offer a UK size 22 – an example for the rest of the fashion industry. Will we finally move away from the skinny ideal?
During the Givenchy SS2020 show the brand announced a sneaker collaboration with Onitsuka Tiger. Ariana Grande became Givenchy’s new face and Meghan Markle wore a Givenchy dress. Furthermore, Claire Waight Keller speaks openly about feminism and body positivity, which gives a positive note to the brand.
15. Palm Angels
The 8 Moncler x Palm Angels-collection that dropped during the Moncler-Genius project was a big hit. On top of this, Palm Angels successfully collaborated with Under Armour.
The shareholders of adidas had a great year, since their shares went up with 49%. Together with Beyoncé they developed a new Ivy Park collection, which became a hit. Adidas x Stella McCartney’s Wimbledon collection was also a huge success. With collaboration like these, adidas positions itself as a trendy and fashionable sports brand. Good job.
The first Moncler Genius Collection in collaboration with Comme des Garcons was a huge hit, led by Pierpaolo Piccioli.
Both The Sims and the Playboy capsule collections were huge hits. At the FW2019 show, creative director Jeremy Scott hinted back to his 2001 collection – it was playful and very signature Moschino.
Kanye West seems untouchable. This man is so, so successful with everything he does, that we don’t know where to start. Well, first of all he created a ‘breeding pond’ for upcoming fashion designers. Second, he set up a collaboration with adidas, which is expect to hit 1,3 billion (!) revenue before the end of 2019. Therefore, he truly deserves a spot on the list of most popular fashion brands of 2019. Definitely.
At last, but not least: Balmain. Olivier Rousteing is very young, but knows what he does. He launched Balmain’s very first sneaker collection and created a pop-up store around it. As this isn’t enough, he collaborated Cara Delevingne to design 3 brand new handbags.
Source: The Lyst