milan fashion week

Milan Fashion Week update #2 – Max Mara, Emporio Armani, Fendi and Bottega Veneta

Milan Fashion Week Spring Summer 2020 has officially kicked-off. We were delighted to keep you posted on the best shows, promising designers and emerging trends. This update: Max Mara, Emporio Armani, Fendi and Bottega Veneta.

Cover photo: Unsplash

Milan Fashion Week

Milan Fashion Week is full of great designers and shows. Since its hard to stay up-to-date with its great amount of shows, we’re delighted to keep you posted. Check out the schedule of all fashion weeks here and the complete Milan Fashion Week schedule here.

Max Mara

Creative director Ian Griffiths got inspired by Killing Eve’s Jodie Comer. Super models Gigi Hadid, Candice Swanepoel and Doutzen Kroes were dressed like the actress, who is about to win several prizes at the Emmy Awards.

The collection consists of many tailored pieces, all of them color-coordinated very well. Ton-sur-ton has never been so popular. The Max Mara woman wants to look fierce and chic – something that’s clearly visible at this collection. Imagine the outfits without the socks and other distracting details, and you suddenly have a very wearable look.

Emporio Armani

Emporio Armani’s collection shown at Milan Fashion Week was called “Air”. Quit cryptic at a first glance, hence very relatable when you watch the show.

The entire collection is very relaxed and – like you would expect – airy. Soft hues and silky fabrics swelled as the models walked the runway. The projection of a fresh and cloudy sky transformed into a moonscape as the outfits slowly evolved in different colors. Watching this gentle collection has a calming effect on the mind, body and soul. Is this a counteract against the fluctuating political state of being lately? We don’t know. What we do know is that we want to watch show how over and over again.


Silvia Venturini Fendi proved she can do without Karl. Fendi describer her collection as a “solar mood”, which described the Italian state of mind on a long summer day. According to her, this feeling makes you ready to take on new opportunities in life.

Silvia Venturini Fendi took new opportunities indeed. As she’s no longer the right hand of mister Karl, she had to take the lead. The collection is very Fendi, though, like we expected. Signature brown hues, combined with flowers and luxurious materials and details. It felt like a Summer party in the ’70s, translated to the 21st century.

On top of this, Fendi understands the importance of wearability amongst appeal. May it be clear that Fendi takes wearability very serious – there isn’t one single heel in her collection. “I want women to feel natural and good in these clothes,” Fendi told Vogue. A woman we admire.

Bottega Veneta

Last February, Bottega Veneta’s Daniel Lee debuted with his first catwalk show. Since then, @newbottegaveneta was born. Lee knows how to dress modern women (and men). He exactly known how his clientele wants to look and feel. His collections are both mind blowing and bestselling.

The two all denim looks were notable for this leather goods brand. However, they looked outstanding. Less surprising, but a true eye catcher was the oversized leather coat in orange – worn just as it is: simple yet elegant. Lee knows the Veneta clientele as much as he understand the brand. While he’s capable of innovating and experimenting with new colors, structures and forms, he stays true to the classic image of Veneta. It resulted in one of his best collections so far. Hurray for Lee.

Also read:

Milan Fashion Week update #1 – Alberta Ferretti, Prada and Jil Sander