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Milan Fashion Week update #1 – Alberta Ferretti, Prada and Jil Sander

Milan Fashion Week Spring Summer 2020 has officially kicked-off. We were delighted to keep you posted on the best shows, promising designers and emerging trends. This update: Alberta Ferretti, Prada and Jil Sander.

Cover photo: Unsplash

Milan Fashion Week

Milan Fashion Week is full of great designers and shows. Since its hard to stay up-to-date with its great amount of shows, we’re delighted to keep you posted. Check out the entire schedule of all fashion weeks here and the complete Milan Fashion Week schedule here.

Alberta Ferretti

Who else could open the Alberta Ferretti show better than Kaia Gerber? The beloved face wore a shockingly normal outfit, consisting of autumn colors and accompanied by an oversized bucket hat. The following models brought the ’70s into play.

Big suede blazers with Western influences, hippie-like maxi dresses and many different brown and orange hues. We even spotted some tie dye effects. Ferretti is known for her feminine and romantic designs. With this collection, she tries something new. As casual and ’70s as the first looks are, however, as romantic and signature Ferretti the later looks are.

With this Spring/Summer 2020 collection, Ferretti shows she knows her clientele very well, while still sticking to what she’s truly good at: creating a feminine and elegant wardrobe.

Watch the entire show below.


Hurray for Miuccia! Milan Fashion Week wouldn’t be complete without Prada and Miuccia never dissappoints. Just as Ferretti, Miuccia Prada drew inspiration from the ’70s and ’80s of the past century. This results in a playful collection that goes back in time. Overall, her collection explored the power of women’s style over fashion.

Prada shows she masters the art of tailoring like no other. The collection is both formal and accessible. While some pieces would be suitable for your holidays, others can be worn at the office. Would Prada hint to the political struggles Italy faces? On the one hand, some outfits look locked and self-contained, while others are very open and relaxed. Italy is facing issues with immigrants who enter the country.

However, we will never know, as Miuccia Prada told Vanity Fair earlier this month that she won’t be transparent about her political preferences: “I never declare my political intention, because I think in fashion, in luxury business, it’s better to shut up” (source: Vanityfair).

Jil Sander

Jil Sander is known for its timeless basics of high quality. This Spring/Summer 2020 collection shows a new spin on timeless elegance, combined with some Japanese influences. This isn’t new, though. Last summer, photographer Mario Sorrenti captured models Ansley and Myles on a road trip across Japan. It formed a tribute to Jil Sander’s truthfulness, essentiality, warmth. It seems like Sander used last Summer’s campaign as the main source of inspiration for this collection. The calmness, eye for detail, surprising elements, use of prints and sharp finish felt indeed very Japanese.

The clothes were preserved, but sexy by not showing any skin. Silhouettes are square, oversized and surprising at the same time. After all, creative directors Luke and Lucie Meier are capable of redefining what we’re used to. Therefore they have a huge influence on what many of us wear, both consciously and unconsciously. Hopefully this collection will predict next year’s street style.

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