milan fashion week

Milan Fashion Week update #1 – Gucci and Jil Sander

Milan Fashion Week is home to many great designers. During Fashion week, the city is packed with buyers, fashion lovers, influencers and fashion editors from all over the world. Today, we report Gucci and Jil Sander.

Cover photo: © Unsplash

Check out the best of Milan Fashion Week 2019 here.

Looking for more fashion week schedules? Then check out our extensive list of all fashion week schedules, events and shows in 2020.

Milan Fashion Week

Milan is one of the world’s fashion capitals. Prada, Jil Sander, Gucci, Armani, Fendi, Bottega Veneta, Etro, Marni, Versace, Missoni and Salvatore Ferragamo are just a few who will host their shows at Milan Fashion Week. As you’d expect, these designers attract the entire fashion crowd. This update: Gucci and Jil Sander.

Check out the best of Milan Fashion Week 2019 here.


Alessandro Michele knows how to surprise. Therefore, he didn’t send hard copy invitations, but used WhatsApp as his main source of communication. The WhatsApp invitation was followed up by a selfie and a close-up of a Gucci logo stitched with the words “Faconnier de Rêves”, meaning “Dream Makers”. If there’s anything Michele is perfectly capable of, then it’s creating dreams.

At the venue, guests entered the GucciHub to find themselves in the backstage, where models were getting dressed. The show space was a cylindrical-shaped structure, easy to look at the “behind the scenes stage” from all sides.

There’s something though, in this ceremony, that usually stays buried: the struggle of the parturient that accompanies the tremble of creation; the mother’s womb where poetry blooms, from shape to shape. Therefore, I decided to unveil what lies behind the curtains. May the miracle of skillful hands and holding breath come out of the shadows,” announced Alessandro Michele before the show.

While this would seem very 2020, Michele actually based this idea on his childhood. He looked back to the perfection of little girls’ clothes, since youth is similar to “beauty and freedom.” It resulted in a rule-breaking collection. One that was full of floral dresses, combined with leather harnesses. After all, we’re talking about Gucci here.

Jil Sander

Luke and Lucie Meier must have let the creative juices flow during their development of this collection. It was craftsmanship in its purest form. The duo combined Jil Sander’s signature sharp tailoring with raffia and other natural elements.

The Meiers even played with prints – something that’s unusual for the label. However, they still stay far, far away from unnecessary fuss. Two prints consisted of fish and virgins, hinting to Luke’s and Lucie’s signs. Fun fact: these two are opposites. Both the use of materials and the designer duo taught us that opposites actually do attract. In a very successful way.

Check out: Best of Copenhagen Fashion Week 2020