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Best of Copenhagen Fashion Week AW 20

copenhagen fashion week

Copenhagen Fashion Week has put itself on the map. The Danish event is an example for others when it comes to sustainability and consumer awareness. Furthermore, Scandinavian street style is unbeatable. We’ve listed the highlights of this year’s event below.

Find the entire Copenhagen Fashion Week schedule here.

Cover photo: © Pexels

Copenhagen Fashion Week

Copenhagen Fashion Week may not be part of the ‘official big four’ (London, New York, Paris and Milan), but Denmark’s fashion event of the year has proven to be good. Very. Since a couple of years, many of us can’t get enough of Scandinavian design, designers and their effortless street style looks.

Helmstedt

Emilie Helmstedt founded her eponymous label in 2018. Born and raised in Copenhagen, she now lives in the city’s free-town Christiania. Her free spirit is easily traceable in her designs – with no exception of this collection. Emilie Helmstedt used her vibrant imagination, childish curiosity and mature sense of design for this collection. Helmstedt is one of Copenhagen’s most prominent shows, and therefore has to aim high. We can say Helmstedt thoroughly succeeded, just as during previous seasons.

In the French embassy, models walked the “runway” covered in colorful garments, accompanied by complete tea sets. The ensemble of setting and collection felt like a fairytale, but in reality displayed a modern story. A story about growing up, without loosing creativity and a childish look at the world.

https://www.instagram.com/p/B78ud18BgLe/

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Holzweiler

The words creativity, progressiveness and family describe the Norwegian brand Holzweiler best. Siblings Susanne and Andreas Holzweiler founded the label back in 2012. In 2014, Maria Skappel Holzweiler joined as the new head of design. In this position she developed the very first ready-to-wear collection; before her entrance the brand focused on high quality scarves.

This collection evoked sporty and athleisure feelings, and suddenly made us long for a life on the country side. It combined technical highlights with sophisticated daily wear. Besides reflecting today’s fashion needs, the Holzweiler family produces many of their garments entirely sustainable. Earlier this week, they presented a fully sustainable collection in cooperation with retailer Zalando. Each item was a garment to cherish, including a timeless appeal and effortless look. The Holzweiler family just gets it; there’s a big need for sustainable and durable clothes, that look good. Holzweiler gets better in it each season. Hurray.

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Stine Goya

Designer Stine Goya founded her eponymous brand in 2006, after working in fashion for years. She witnessed an absence of bright colors and therefore developed a brand with hues based on Copenhagen’s colors. Since the start, there’s no color Goya hasn’t used. And she will definitely stick to this colorful concept” “We want to empower the women wearing our clothes, there is such an affirming feeling to wearing bright colors and prints.

“On Air”, Goya’s latest collection, on the contrary, started with an all-white outfit. The entire collection was dedicated to the work of Christo and Jeanne-Claude, two artists who wrapped public places in fabric and plastic. Goya stated that these artists have the capability to confront and “the drive to realize projects which have a profound yet fleeting impact on our interaction within public spaces.

With this in mind, Goya invited an ensemble of musicians who successfully jammed their way along on the runway. It perfectly reflects the way in which Goya designs her collections. In her Fall/Winter 2020 collection it resulted in some playful designs, with a serious note. There were some sporty ensembles and dresses, together with more festive ones. Goya once again showed her ability to make a collection look higgledy-piggledy in a very original way.

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Rave Review

Designers Josephine Bergqvist and Livia Schück once had the dream to create a fashion brand “without exploiting Earth’s resources or polluting the environment“, while having a worldwide clientele. They wanted to change the way in which society views fashion and Rave Review is the result.

When the show took off, the angry voice of Greta Thunberg came over the speakers.“You have stolen my dreams and my childhood with your empty words,” she claimed. What followed was Trump’s voice, criticizing Thunberg’s speech and calling her whiny. Designers Josephine Bergqvist and Livia Schück were loud and clear with this message. Before Thunberg’s speech was even a thing, both designers focused on upcycling and creating a collection solely of existing materials.

The result was a stylish hodgepodge with all kinds of different fabrics, as the designers only used dead stock and recycled materials. Floral bed sheets, velvet curtains and uupholstery jacquards were turned into their most stylish form so far. The entire look and feel was sophisticated, while making a clear statement. It makes them worth paying attention to even more.

https://www.instagram.com/p/B7_Akv8paY7/

https://www.instagram.com/p/B7-_XSNJ4tl/

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