milan fashion week

Milan Fashion Week update #2 – Max Mara and Prada

Milan Fashion Week is home to many great designers. During Fashion week, the city is packed with buyers, fashion lovers, influencers and fashion editors from all over the world. Today, we report Max Mara and Prada.

Check out the best of Milan Fashion Week 2019 here and our extensive list of all fashion week schedules, events and shows in 2020 here.

Cover photo: © Unsplash

Milan Fashion Week

Milan is one of the world’s fashion capitals. Prada, Jil Sander, Gucci, Armani, Fendi, Bottega Veneta, Etro, Marni, Versace, Missoni and Salvatore Ferragamo are just a few who will host their shows at Milan Fashion Week. As you’d expect, these designers attract the entire fashion crowd. This update: Max Mara and Prada.

Max Mara

After a smashing show in September, Max Mara’s show was the talk of town. What would the new collection be like? What path would Ian Griffiths choose? Well, he surely chose the right one. One that stands for powerful women all over the world. Griffiths explained just before the show, that it was inspired by the average Max Mara woman, wanting to escape her daily life and running away to sea for some adventure. “So it’s a romantic journey across the seascape that begins in Morocco and goes north to Russia.”

This explanation became clear as soon as Kaia Gerber opened the show in an Moroccan-inspired poncho, eyes underlined with a thick kohl line.

The Russian part was quite absent, except from the fact that the house announced to present their Cruise 2021 collection in St. Petersburg on May 25th. The nautical elements, tough, were far more clear. Griffiths took his own spin on mariniere stripes, coloring them black and beige, woven into coats and knitwear.

It was a collection many business women can both dream of and relate to. And that’s exactly Griffiths’ power.


Prada’s show, themed SURREAL GLAMOUR, focused on that women can be strong and feminine at the same time. On Instagram, the fashion house explained: “For #PradaFW20, a consideration of the strength of women, an emphasis on an inherent authority found in that which is intrinsically feminine. Rather than a negation of identity, a celebration. The agency of women.

On the runway, this resulted into some antitheses. Miuccia Prada juxtaposed fringes and beads – two things she explains as “cliché femininity” – with ‘masculine’ garments, such as oversized blazers and bold shoulders. All looks confirmed some kind of coolness combined with a big dose of confidence.

However, adding a critical note, most women ‘in power’ don’t seem to care about fashion. At least they pretend. Why? Perhaps because a sense of glamour still isn’t appropriate when you’re in charge? Hopefully Prada can change the tide and let women be women, no matter their position.

Check out the best of Milan Fashion Week 2019 here.