FASHION WEEK, FASHION_

Mercedez-Benz Fashion Week Russia – all you need to know

From 19 to 21 of October, Mercedes-Benz Fashion Week Russia Spring/Summer 2020 took place in Moscow. Since 1999, the fashion shows of Russian designers have become the new milestone in the Russian fashion world. According to Russian Fashion Council, 117 designers and 1150 models were part of this 5 day fashion celebration. Furthermore, this large-scale event was covered by more than 1600 Russian and foreign journalists and more than 850 influencers. In case you’ve missed it, we listed the highlights.

Cover photo: © Pexels

Fashion Week Russia

Fashion Week Russia was born in 1999 and has had many different names since then. From the local brand Russian Pret-a-porte Fashion Week to the national Russian Fashion Week, finally changing the name to the global one – Mercedes-Benz Fashion Week Russia. However, after 30 seasons and over 15 years of Russia Fashion Week, we can conclude it is an event to keep an eye on. Unlike others, the Russian event has a big focus on young design talent and conscious consumption. Where other Fashion Weeks put these topics high on their maps, the subjects are this event’s main focus.

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Informed consumption

As a part of worldwide trend of going more environmentally conscious, several eco-friendly brands showed their collections. Labels like RomaUvarovDesign, Odor, Daniil Kostyshin, Red September, Void, Expats Collective, Otocyon and Be Inside are luxury brands with a sustainable purpose.

On top of this, ‘Informed consumption’ formed the main purpose of several events held during Mercedes-Benz Fashion Week Russia. In line with this concept, Fashion Week guests couldn’t only purchase designer pieces and accessories at the pop-up shop, but were asked to donate their unnecessary garments, too, as part of the Landfill Project to boost a more circular economy. Containers were installed in a temporary designer department store on the ground floor. Asking the Russian fashion in-crowd to recycle was a smart move from Fashion Week’s organization; not only did they collect many clothes, they also raised awareness for the topic. In today’s world full of overconsumption, recycling is more pivotal than ever.

Young designers

A special place was taken by the shows of 10 young designers from 9 countries: Argentina, Belgium, Great Britain, Germany, Spain, China, France, Switzerland and Sweden. They presented their innovative collections as part of the Global Talents.

Mad Daisly Moscow – a Moscow womenswear, footwear and accessory brand – presented a collaboration with the State Tretyakov Gallery. Alopetianka’s latest collection is dedicated to women living with autoimmune disease alopecia.