paris fashion week

Paris Fashion Week update #1 – Marine Serre and Dior

Paris Fashion Week is fashion month’s cherry on the cake. The City of Love’s Fashion Week is home to many established names, juxtaposed with their younger colleagues. These younger counterparts often show their progressive view on fashion and sustainability, where established labels rely on their signature look and feel. This results in an interesting mix of designers, trends and cultures. Fashion Week translates the city into a melting pot of young and old, traditional and progressive and everything in between. Therefore, we provide daily updates about the shows, collections and the stories behind them. Today: Marine Serre and Dior.

Check out the complete Paris Fashion Week schedule here.

Cover photo: © Unsplash

Paris Fashion Week

The great thing is that Paris Fashion Week is home to many female designers. Take for example Sarah Burton (Alexander McQueen, Claire Wright Keller (Givenchy), Stella McCartney and Virginie Viard (Chanel) – all great women who show during Paris Fashion Week. We can’t longer suppress our excitement. Luckily, we don’t have to, since PFW is in full force. Read everything about Marine Serre and Dior below.

Looking for the complete schedule of all fashion weeks? Check it out here.

Marine Serre

Backstage, Marine Serre said she tries to keep calm within today’s storm. “We have to see the future in it”, she added. And that’s true: now that the news is taken over by epidemics and other world threatening news, we have to adapt and stay calm.

Serre taught us how to keep our heads high. The coronavirus, environmental calamities and political tensions dominate today’s world we live in. Serre provides a creative answer in many ways. At first, she created fashionable mouth caps. However, these mouth caps weren’t new at all to the designer. It’s a fashion accessoire she liked to use before – now we know she was way ahead of time.

Her diverse model cast showed that all generations matter: we’re all in this together. Everybody can make a change, but the big changes emerge when we join forces. Furthermore, her logo displays a kind of burnt moon – one that’s reflecting the current state of our planet.

On top of these signs, Serre showed how we can see beauty in what already is. Therefore, she didn’t develop many new designs, but rather re-created old ones with her utmost creativity. It resulted in some perfected Serre items, even more innovative than their predecessors.


Female empowerment was the central topic at Dior’s AW 2020 show at Paris Fashion Week. At Jardin des Tuileries, Maria Grazia Chiuri showed the collection she created in cooperation with feminist and artist Claire Fontaine. Fontaine fights to denounce inequality in today’s society.

Jardin des Tuileries was decorated with feministic slogans and words, they were like subtitles to the show. The word ‘consent’ was most central, being repeated several times. Fontaine’s starting point was having consent as a women, to everything that you do, that others do to you and to anything that happens to you. Regardless of the situation. Women should be strong and support each other. “Patriarchy = repression” was another remarkable sign on the wall. “When Women Strike, the World Stops” marked the power of women even more.

The collection was entirely based on these starting points. We saw a lot of black – sometimes a bit goth – combined with quirky preppy and chic garments. Chiuri developed looks that combined femininity and masculinity. She perfectly showed how these two easily merge. After all, you don’t have to pick one side.

Check out the best of Paris Fashion Week Spring/Summer 2020 here.