milan fashion week

Milan Fashion Week update #3 – Etro, Marni and Versace

Milan Fashion Week Spring Summer 2020 has officially kicked-off. We were delighted to keep you posted on the best shows, promising designers and emerging trends. This update: Etro, Marni and Versace.

Cover photo: Unsplash

Milan Fashion Week

Milan Fashion Week is full of great designers and shows. Since its hard to stay up-to-date with its great amount of shows, we’re delighted to keep you posted. Check out the schedule of all fashion weeks here and the complete Milan Fashion Week schedule here.


Veronica Etro’s show can best be described as haute hippie. While this isn’t new at all – Etro is known for its hippie vibe – it felt very innovative. Bold ruffles, floaty skirts and dresses and cheerful prints made us long to past decades.

However, there was something new. Etro hadn’t done any sweaters and tailoring before and we can say it worked out very well. With this collection Veronica Etro shows she capable of giving a modern twist to the heritage of the brand and by doing so, shaping the successful future of the brand.


Francesco Risso’s Spring-Summer 2020 show for Marni was a blast. When the streets are filled with climate activists, it’s very refreshing to experience how a prominent fashion house as Marni tries to make a difference and be an example for the rest of the fashion industry.

The fashion incrowd was placed on recycled cardboard benches and the decor was used from an earlier set. Happily, the collection was in line with the decor. Upcycled materials, organic cotton and restored leather. Both the collection and catwalk show formed a “hommage to nature”.

With looks that cause “ecstatic sensations”, this task is carried out very well. Hurray for Risso.


Donatella perfectly knows what to do to create front page news. Remember Jennifer Lopez’s dress from the Grammys in 2000? Of course you do. The low cut jungle-inspired dress was the talk of town. In an era in which camera-accompanied cell phones were scarce and Instagram didn’t even exist, Donatella thought is was about time to recreate this iconic moment. And of course Jenny from the block couldn’t refuse this offer.

The dress has had more impact than you might be aware of. It’s even held responsible for the birth of Google Image search, since Google couldn’t handle the normal search traffic from people hunting for this iconic jungle dress.

The show started with “normal” models, covered in chic and signature Versace outfits. Shoulders were oversized and waists were tightened up. Donatella told that technology was at the heart of this collection. The technological influences became more clear as the show progressed. Prints got more enhanced and looks became more futuristic.

After the last model left the runway, Donatella’s voice demanded “Google, can I have OK, Google, now show me the real jungle dress”. As so did Google. J.Lo walked the runway like a diva, looking fiercer than ever before. Without any doubt, we can say Donatella created a new moment in fashion history.

Also read:

Milan Fashion Week update #2 – Max Mara, Emporio Armani, Fendi and Bottega Veneta