milan fashion week

Milan Fashion Week update #4 – MSGM, Giorgio Armani and Missoni

Milan Fashion Week Spring Summer 2020 has officially come to an end. We were delighted to keep you posted on the best shows, promising designers and emerging trends. This update: MSGM, Giorgio Armani and Missoni.

Cover photo: Unsplash

Milan Fashion Week

Milan Fashion Week is full of great designers and shows. Since its hard to stay up-to-date with its great amount of shows, we’re delighted to keep you posted. Check out the schedule of all fashion weeks here and the complete Milan Fashion Week schedule here.


Massimo Giorgetti created one of his best collections for MSGM this season. As boxy silhouettes have become the norm, MGSM couldn’t stay behind. The trendy silhouettes are combined with romantic tweed and soft colors. Models look flawless, while covered in ruffles and signature MSGM looks.

We can say without doubt that MSGM’s Spring/Summer 2020 collection brightens up the world. In a period of time that seems dark and full of shadows, Giogetti is capable of sprinkling the sun around, making everyone happy and cheerful again. Quite an achievement in times like these.

Giorgio Armani

For Spring/Summer 2020, Giorgio Armani experimented with fabrics and layering. Soft blue and green tones, opaque textiles and excessive accessories were combined into balanced ensembles. It all felt very full-grown.

The name of the show – Earth – made sense. Armani kept all looks very natural, made them of natural materials and inserted references to nature: from leave printed dresses to earth-toned garments. Prior to the show, Armani described the collection as “modern, elegant, yet brave, but not too extra.” We couldn’t agree more.


With the Missoni Spring/Summer 2020 collection, Angela Missoni went back in time. She drew inspiration from the couple Serge Gainsbourg and Jane Birkin, who exchanged clothes. Birkin were clothes from Gainsbourg and the other way around. It resulted in female models wearing big spencers and blouses, combined with flowing dresses and Missoni’s signature knits.

On Instagram, the caption summarized this collection best: “A summery #Missoni collection that is a new foray into a mindset that is freewheeling, effervescent and joyous by definition. Protagonists of this summer that oozes the carelessness of a long day spent walking by the water, soaking up with sun rays and breeze.

At the end of the show, models entered the runway while carrying Little Sun portable solar-powered lamps by Olafur Eliasson. For each lamp sold, the company donates one to a person living in bad conditions. It made the end of the show a moment to remember. It enhanced the collection’s overall light and happy feeling, just as Missoni intended.

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