Against popular belief and actions of others, Paris Fashion Week just announced to return in real life in September 2020. According to Federation de la Haute Couture et la Mode, a digital event simply can’t replace the real deal.
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Paris Fashion Week 2020
As many fashion weeks have announced to go digital in 2020, Paris Fashion Week has drawn its own plan. In an announcement, Federation de la Haute Couture et la Mode stated they will host a physical event in September.
London Fashion Week already kicked-off with their digital Menswear edition, forcing designers to become even more creative. Next month, Paris Haute Couture Week will go digital as well. It rises the question: how will a physical fashion week look like nowadays? Obviously, the good old fashion shows have become part of the past.
September 28 – October 6 2020
Last morning, FHCM changed some perspectives. Spring/Summer 2021 collections will be shown IRL, from September 28 until October 6. Little is known so far, except that they will strictly maintain the current rules around hosting events and keeping distance. Designers and fashion creatives have to rethink the way in which they host a fashion show. Bigger venues, larger catwalks and less guests are just a few of the necessary adaptations.
Yet, another question arises: will fashion designers be able to create Spring/Summer 2021 collections before September? While many factories have reopened their doors, some designer labels are still struggling to make ends meet. On top of this, large fashion houses such as Saint Laurent announced to follow their own calendar. For how long will they pursue their own plans? And will the traditional fashion calendar – including its killer pace – return just as it was? Questions like these remain unanswered. Hopefully FHCM sees the value of building a sustainable future for both the fashion industry and its creative talent.