matthieu blazy at chanel

MATTHIEU BLAZY AT CHANEL: THE CREATIVE DIRECTOR SUCCEEDS VIRGINIE VIARD

Matthieu Blazy at Chanel: after weeks of rumors, the word is finally out. Bottega Veneta’s former creative director will be at the helm of France’s most iconic fashion houses. Succeeding Virginie Viard, Blazy has a challenging task. While many people criticized her designs, they sold pretty well. We hope to see the “Chanelification” of some of Blazy’s earlier designs; many would look great in tweed. Read everything we know so far. Cover image: courtesy of Chanel

Also, read: MATTHIEU BLAZY: ONE OF FASHION’S MOST INFLUENTIAL CREATIVE DIRECTORS

MATTHIEU BLAZY AT CHANEL

After weeks of speculations, Chanel finally dropped the bomb: Matthieu Blazy got appointed as the house’s new creative director. Blazy will oversee the house’s womenswear and haute couture lines. Besides talking to Matthieu Blazy, sources claim that the house has also interviewed Marc Jacobs, Pieter Mulier, Pierpaolo Piccioli, and Jeremy Scott.

Matthieu Blazy has made Bottega Veneta one of the hottest tickets in Milan, with star-studded front rows and the likes of Kendall Jenner, Rihanna, A$AP Rocky, Michelle Yeoh, Hailey Bieber, and many others. Since working at Bottega Veneta, Blazy has been applauded for his sense of delicate craftsmanship, sophistication, and how his collections stay close to the house’s heritage.



Blazy was born in 1984 in Paris and attended La Cambre in Brussels. He started his career in fashion as a protege of Raf Simons. From 2016 to 2019, they worked together at Calvin Klein in New York. Before his New York adventure, Blazy worked under another big name within the industry: Phoebe Philo. At Celine, she learned the tricks of the trade as a senior designer.

Furthermore, Blazy spent four years at Maison Margiela, working on the house’s Artisanal line, where he learned to develop couture. “I am thrilled and honoured to join the wonderful House of CHANEL. I look forward to meeting all the teams and writing this new chapter together,” the designer explained.

Blazy will start working at Chanel in April 2025, and it’s sure that many of his previous looks would look great with a dash of “Chanellification.” To be continued…


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