london fashion week

London Fashion Week update #6 – YCH and pushBUTTON

London Fashion Week Spring Summer 2020 is in full force. We were delighted to keep you posted on the best shows, promising designers and emerging trends. This update: YCH and pushBUTTON.

Cover photo: Unsplash

London Fashion Week

London Fashion Week is full of great designers and shows. Since its hard to stay up-to-date with its great amount of shows, we’re delighted to keep you posted. Check out the entire schedule of all fashion weeks here and the complete London Fashion Week schedule here.


YCH stands for Yoon, Choon Ho – one of Seoul’s most famous designers. After he participated in several fashion designer reality shows on Korean television, the start of his own label in 2016 was inevitable.

Since the launch of his brand, Yoon used experimental textiles and unique details. Furthermore, Yoon explored the boundaries of a new form of femininity. With flashy elements, feminine hence oversized silhouettes and cowboy hats, Yoon succeeded in creating a surprising and innovative collection yet again. We expect to hear a lot from this designer in the future.


Since introducing pushButton in 2010 at Seoul Fashion Week, designer Seung Gun, Park has been the hottest designer in town, together with Yoon, Choon Ho. While the designer almost became the next K-pop star, he realized he wanted to be a professional fashion designer just in time. And we are grateful for that.

The designer draws inspiration from movie stars during the ’80s and ’90s. Despite this, he views fashion as genderless and the beauty of a garment in the eye of the beholder. With this collection, pushBUTTON shows an eclectic mix of punk, ’80s and some kind of minimalism. While they may sound like opposites, pushBUTTON shows their combination works very well.

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