london fashion week

London Fashion Week update #2 – female empowerment at Marques’ Almeida

London Fashion Week Spring Summer 2020 has officially kicked-off. We were delighted to keep you posted on the best shows, promising designers and emerging trends. This update: Sharon Wauchob and Marques’ Almeida.

Cover photo: Unsplash

London Fashion Week

London Fashion Week is full of great designers and shows. Since its hard to stay up-to-date with its great amount of shows, we’re delighted to keep you posted. Check out the entire schedule of all fashion weeks here and the complete London Fashion Week schedule here.

Sharon Wauchob

Sharon Wauchob shows true contemporary luxury. The easy-going and flowy garments are perfectly suited for a working lady, who likes to spice up her daily life, while remaining chic. Big blazers, oversized suits and dresses, feathers and light hues create a very enviable look.

Exquisite detailing is Wauchob’s trademark. The designer – who showed at Paris Fashion Week since 2003 – is capable of creating unpredictable as well as unconventional yet sophisticated collections, season after season.

For Spring/Summer 2020, Wauchob used a lot of interestic fabrics and materials, together with exciting, new silhouettes. She heavily experimented with draping, folding and layering, resulting in a collection solely consisting of it-pieces.


The Portuguese designers Marta Marques and Paulo Almeida – who launched their namesake brand in 2011 – know how to astonish the fashion incrowd. They created a Spring/Summer 2020 collection full of over-the-top items with a huge sense of coolness. Perhaps it’s the Portugese nonchalance that they are brining to London Fashion Week, maybe it’s just their unique talent.

Anyway, the collection makes you want to run to their flagship store immediately. But there’s more to this collection and to their brand – Marques’ Almeida stands up for young women to take up more space in the world. This became clear at the start of the show. The gang of M’A girls – a combination of friends, models and other fashionable people, was displayed on a big screen. Each girl of the gang was asked what they would like to tell their future daughters. From “She is very loved, no matter what she thinks” to “This is my body forever, so love it”: all quotes were very powerful.

Marques’ Almeida shows that fashion has the potential to empower. In line with the mission of the brand, clothes were big – they literally make the wearer take up more space in the world.

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