london fashion week

London Fashion Week update #1 – Rejina Pyo and A.W.A.K.E. Mode

London Fashion Week is in full force. It’s one of the greatest fashion events full of fruitful collections, new and not-so-new trends, interesting street style and stunning wardrobe knock-outs. Let us update you about Rejina Pyo and A.W.A.K.E. Mode.

Looking for more fashion week schedules? Then check out our extensive list of all fashion week schedules, events and shows in 2020.

Cover photo: © Unsplash

London Fashion Week

London Fashion Week is one of our favorites. Not only because of last year’s edition which was full of political messages concerning the Brexit, but also because London’s street style is very fashion forward. On top of this, the city’s citizens (just like its designers) are progressive when it comes to the future of fashion. During last year’s protests at the end of London Fashion Week, the fashion crowd was in shock. Slogans like “Settled deep in the hypocricy of it all you blame us; you say it’s what the people demand, put the people can’t see the forest for the trees” were chanted on the streets. Remarkably, many designers seemed to take notice and incorporated longterm sustainability plans in their latest collections.

Now let’s take a look at Rejina Pyo and A.W.A.K.E. Mode.

Rejina Pyo

Rejina Pyo’s show started with a statement: the loud noise of a starting engine and the bright headlight bedazzling the photographers. “It’s a statement about everything that’s going on in today’s world – from Trump to the coronavirus,” Pyo said. Likewise, the venue was sober. Pyo is one of the designers taking sustainability serious. For example, she stopped sending hard copy invitations and swapped them for email instead.

However, the controverse surroundings and show didn’t quite correlate to Pyo’s collection. At least, this connection wasn’t visible at first hand. The collection was sophisticated, strong and sometimes even glamorous. Stunning models like Vera van Erp, Daniela Kocianova and Nya Kong fiercly walked the runway wearing powerful clothes. During the show, you’d soon notice that this might be Pyo’s strongest and best collection until now. We’re excited for everything that this designer will create in the future.

A.W.A.K.E. Mode

Natalia Alaverdian devoted all her energy (which is a lot) to this collection. With almost 50 looks, the collection formed an explosion of bold ideas.

Alaverdian used the Soviet past of Russia as her main source of inspiration. Unlike many other collections, Alaverdian’s designs were centered around the waist. Sequins were alternated with thick fabrics and bold statements – sometimes draped around the model’s body, sometimes tightly fitted. Furthermore, we saw many cut-off blazers, also hinting to a tight waistline.

You’re probably wondering what is so Soviet about it. Let us explain: the blue track jacket, for example, was a hint to her father’s favorite garment back in the ’80s. Furthermore the choice of fabrics and fit reminded us of Russia back in the days.

At last, sci-fi inspired looks entered the runway. Alaverdian admitted that she was inspired by Ridley Scott’s sci-fi vibes. It was all loud and clear and somehow perfectly merged with each other.

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