Chic and poetic, and a color palette that tastes like summer. Top models were everywhere: Adriana Lima to Christy Turlington, Mona Tougaard, Iman Hammam (in a triple-layered polka dot look), and Elizabeth Grace walked the runway in an intimate setting. While the models brought undeniable star power, the collection stood strong—perhaps one of Simon Porte Jacquemus’s most captivating yet. Discover everything you need to know about Jacquemus La Croisière. Cover image: courtesy of Jacquemus
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JACQUEMUS LA CROISIÈRE
Skipping Capri or any other far-flung destination, Simon Porte Jacquemus brought his Spring/Summer 2025 collection to the heart of Paris. The setting? A historic apartment once belonging to renowned French architect Auguste Perret. In an exclusive interview with Vogue, Jacquemus revealed that he’d been “obsessed” with the space for years, making it the perfect backdrop for this season’s vision.
Despite accommodating only 45 guests—an intimate departure from the grand spectacles Jacquemus is known for—the setting was no accident. True to his ethos, every detail served a purpose. “I wanted something personal yet inclusive,” the designer shared, ensuring his 7 million online fans wouldn’t miss a moment. The solution? A show captured entirely on iPhones powered by Apple. “I’ll only go for the free iPhone,” Boring Not Come stated pre-show.
In the comment sections of several fashion critics who attended the show, though, spectators wondered where the “real Jacquemus” went. “I’m seeing so much Mulier’s Alaïa and Schiaparelli in this!! It’s pretty blatant, too. Where is the Jacquemus?” said one user. “Hmmm, I think it’s pretty predictable. “Let’s do some typical couture-looking looks (like the giant feather puffball) with a heavy emphasis on styling to show that we can do more than the typical ‘Jacquemus’ easy-breezy vacation looks that we’re known for,” another commented. “Jacquemus, Alaïa, or Schiaparelli?” another noted. Indeed, the Jacquemus La Croisière collection felt like a familiar mix of designs with a distinctive hint of quintessential Jacquemus. Yes, there were Schiaparelli-inspired corset looks. And yes, Alaïa’s recent silhouettes were dominant. But the overall aesthetic and mood? Quintessentially Jacquemus.
LET’S GO BANANAS
The banana theme created one of the most striking looks, including banana loafers, a two-piece look, and flashy banana earrings. It shows how Simon Porte Jacquemus knows how to have fun; the creative director is known for his playful approach to fashion without losing sight of his mature customers. The collection consisted of beautifully crafted clothes that almost felt like the unofficial start of Paris Haute Couture Week, which kicked off on Monday, January 27th, with Schiaparelli’s show.
“He would have done great at Chanel,” fashion commentator and Interview Magazine journalist Lyas noted. And that’s an on-point comment; Jacquemus wrapped the audience around his finger with looks as stunning as surprising. The collection’s white gowns would look as good on a bride as on a casual evening at the French rivièra, where the feathery look would do great at any couture collection. Jacquemus La Croisière stepped up the house’s game and might prelude a new chapter for the brand.
The couture-inspired direction of the Jacquemus La Croisière collection stemmed from Simon Porte Jacquemus’s imagination of how his brand might have looked had it been conceived in the 1950s. This vision brought a nostalgic charm to the collection without abandoning his signature love for geometric shapes—though softened and refined this season.
Final verdict? A resounding yes to the buttery yellows, the playful banana shoes, and the unexpected mix of retro elegance and modern whimsy. And those tennis sneakers? Gone in a flash. If you’re eyeing the other designs, consider this your cue to act fast—Jacquemus fever is in full swing.
