There’s no better time than now to rediscover fashion classics, a.k.a. investment pieces. What defines an investment piece today? How to chose wisely, and most importantly: where to shop? We have answers to all your questions.
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According to The Lyst, Off-White, Versace, Gucci, Prada and Balenciaga are among the most populair brands of this year’s third quarter. While we’re influenced by many influencers on social media, always on the run for new designer items and it-bags, there seems to be a new movement towards good, old investment pieces. Without doubt, we can say that the investment piece has made its comeback.
And we’re glad it did. Earlier this year, Bloomberg released a research named “The Death of Clothing“. Within this article, they stated that while the economy is growing and people are willing to spend, less of our capital is spent on clothes. According to Bloomberg’s findings, people rather spend their money on traveling, eating out and other types of experiences. They state: “Apparel has simply lost its appeal. And there doesn’t seem to be a savior in sight.” On top of this, we’ve become more technology-savvy than ever and – as a result – we spend a lot on technology as well.
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Cruise 2019/20 — captured by Karim Sadli, the campaign features a cast of seven models wearing the collection's signature looks. The collection is now available on chanel.com and in boutiques from November 15th. #CHANELCruise #CHANEL @karimsadli @vittoria @adutakech @annaewers @jingwenll @kdhwillems @fransummers @iamkerolyn
Another explanation for our declining spending on fashion is simple: where we used to buy both an extensive working wardrobe and a more casual one, lines have blurred. There’s no distinction between workwear and leisure wear anymore. One of this decade’s major trends, athleisure, is the personification of this motion. Sneakers can be worn anywhere and ties start to disappear.
Fast versus high fashion
The emergence of fast-fashion retailers feeds the illusion that you can have whatever you like without spending a lot. Runway fashion is copied by H&M and Zara for affordable prices. Consumers can now dress themselves based on the latest catwalk trends, but then for less. A lot less, to be precisely.
On the other side of the coin, people seem to realize that it’s thoughtful to invest in certain items as well. Likewise, trend items like the Balenciaga Triple S sneakers, Versace sunglasses and Off-White bags are the new norm. Given this, the question what an investment piece is today, rises. Let us clarify this to you.
How to invest
What is an investment piece? Well, there isn’t a clear definition as such, since an investment piece differs from person to person. However, there are some rules to help you in the right direction.
1. Buy garments that are timeless
Timelessness has different meanings to different people, we’re aware of that. However, it’s important to be aware of your own style and to pick a timeless item based on this. Don’t confuse timelessness with dullness. For example, a boldly colored Marni bag can be timeless, if it fits your style.
2. Buy because you love it
Are you a big fan of loafers? Then invest in a classic piece that’s typically you. They don’t have to be black and plain, but can have ornaments or some very extra decoration. Dare to express yourself, since you’ll wear them for decades.
3. Buy because it will last a lifetime
Like point 2, when investing in something you’ll cherish over the years, you only have to buy once. When this product is of high quality as well, then you know it was definitely worth the pay.
4. Buy it because it feels right
Without being superficial, some items can evoke positive emotions. When an item makes you feel on top of the world, then you simply know what you’re supposed to do.
5. Stay away from trends
Trends come and go, sometimes quicker than you expect. Therefore, stick to rule number 1 and stay true to your personal style.
6. Don’t just buy something because you love the brand
While it’s always a good idea to support brands you love, don’t blindly buy a piece because it’s from your favorite label. You’re style will never perfectly match with a designer’s taste and that’s okay.
Also read: Why recycled plastic won’t save our planet