fuzzy bucket hat at acne studios fw2021

The fuzzy bucket hat is more than just another trend – and here’s why

The fuzzy bucket hat is isn’t just another trend. On the contrary – it perfectly captures today’s Zeitgeist.
Cover photo: Courtesy of Acne Studios

Fuzzy bucket hat

You either hate it or love it: the fuzzy bucket hat. With the likes of Rihanna, Dua Lipa, Hailey Bieber, and both Gigi and Bella Hadid, the Y2K-fashion item is here to stay. When Rihanna wore a whimsical Benny Andallo hat last week, the internet exploded and searches for similar exemplars went through the roof.

Although Riri rediscovered the trend, she certainly wasn’t the first to wear it. Fluffy hats like these refer to Jamiroquai back in the nineties. Just like Y2K, this fuzzy trend is related to the late nineties and early noughties, when furry Kangols dominated the streets. Back in 2012, Marc Jacobs gave it a try – without any effect, though. Eleven years later, his hats roll over three times on e-tailers such as Vestiaire Collective.

Marc Jacobs Fall/Winter 2012

Revival of Y2K fashion

The sudden rise of Y2K fashion may be striking – usually fashion trends take decades to revive – but its rebirth was to be expected. The Y2K fashion trend refers to the beginning of the 21st century. It creates a sense of escapism of the world we live in today – the enormous fuzzy bucket hat embody this need for escapism. It evokes a sense of silliness we need so much in today’s pandemic. Therefore, we predict silly hats are here to stay, at least for a couple of years.

Also read: Biggest fashion trends fall 2021 – 2022