The expectations were high when Sabato de Sarno took over the helm of Gucci after Alessandro Michele had been sent out. Today, Gucci has announced the enigmatic Daria Werbowy as the new face of its latest campaign. This thrilling development comes as Gucci welcomes Sabato de Sarno as its visionary Creative Director, promising an exciting new chapter for the brand’s aesthetic direction.
Cover photo: David Sims, courtesy of Gucci
Daria Werbowy for Gucci
Daria Werbowy, recognized globally for her unparalleled beauty and magnetic presence, was expected to become the new protagonist at Phoebe Philo’s eponymous label, launching next month. It would have been a straightforward choice since Werbowy and Philo go way back, as the model starred in countless Céline campaigns. However, it’s a strong move from Gucci’s side; Werbowy effortlessly encapsulates the house’s ethos of unapologetic individualism. Known for her distinctive ability to seamlessly transition between high fashion editorials and effortlessly cool street style, Werbowy’s enigmatic allure aligns seamlessly with Gucci’s boundary-pushing narrative.
With this first new take on Gucci, Sabato de Sarno brings a fresh perspective that promises to redefine Gucci’s identity in the ever-evolving fashion industry. De Sarno’s appointment heralds an era of innovation, blending traditional elegance with avant-garde experimentation. This bold approach aligns perfectly with Werbowy’s chameleon-like ability to transcend fashion norms.
Sabato is thankful for this opportunity; he writes on Instagram: “Daria, we started together in this business in 2003, and here you are with me at the beginning of this new adventure. David, you pictured her at the debut; now you are behind the camera for her comeback.” The shoot took place at Chateau Marmont, Los Angeles. The first campaign image reveals nothing about Sabato’s future collection except for chunky earrings and a bikini brief. Sabato will show his debut collection for Gucci on September 22nd, during Milan Fashion Week. Daria Werbowy is expected to open or close the show with her comeback.