‘Our intention and why we began this journey is what we stayed true to,’ says BIanca Gregg, founder and creative director of Del Moment. Defined by the notion of time, Del Moment celebrates the wearer—reminding us of moments that mark what we’ve achieved, and welcome possibilities for the direction we are about take. In a conversation with Gregg, she tells TTM about the label’s purpose and the importance of being kind.
Cover photo: courtesy of Del Moment
Del Moment was envisioned, founded, and formed from the intention of pure transparency, education, and an unwavering passion to push the boundaries of current practices to set a new standard. ‘This was our mission, commitment and promise when Del Moment began and from these strong standards, every decision for DM was made,’ explains Bianca Gregg, founder and creative director of Del Moment. ‘We never strayed from this, despite several challenges we encountered trying to achieve the sustainable standard we set ourselves, because our intention and why we began this journey is what we stayed true to. We are driven to ignite change in our industry, Del Moment is intent on redefining the way we dress, and how the pieces in our wardrobe came to be. Defined by the notion of time, Del Moment celebrates the wearer—reminding us of moments that mark what we’ve achieved, and welcome possibilities for the direction we are about take.’
This commitment has shaped Del Moment in every way from the ground up; their fabric choices from only sustainable fibres that have a strong impact both environmentally and socially from their creation to end use, the dyeing process ensuring that we only use GOTS certified dyes, and even the trims are responsibly sourced and made from recycled or sustainable materials, packaging which is biodegradable and manufacturing locally in Australia. Gregg: ‘Making locally in Australia is a challenge in itself with such limited resources here, but we are committed to reinvigorating this and our local suppliers. We researched and planned for 18 months behind the scenes to ensure the launch standard showed the depth of importance of sustainability in both practice and product and resulted in a high level of transparency for the customer. When you are making this commitment and wanting to do it right, not just scratching the surface, but the entire supply chain, there are extra challenges and hurdles to face.’
But hard work pays off. Del Moment is a front runner when it comes to sustainability – without compromising on form. The latter is something Gregg is passionate about: ‘An area that really showcases the essence of Del Moment is our Style-By-Style Journey on every single product available, where we document every step of the process from conception to finalised product. This details our sustainable choices and craftsmanship of Del Moment. This shaped the brands radical transparency and builds intrinsic value in the product we are making whilst also educating the DM community.’
How it all started
All of the above lends into storytelling. There’s a lot to communicate – and Del Moment want to connect with their community on many levels. ‘We believe that with vulnerability comes strength, with transparency comes power, and it is our hope that we pass this onto the wearer.’ But the story didn’t start with Del Moment – it all began with Del Rainbow, a fashion agency and sustainability consultancy company, working with brands with intention and many of the largest retailers around the world. Gregg started Del Rainbow after working within the fashion industry for about twelve years. She didn’t align with the traditional way of brand representation she had experienced throughout agencies, Gregg noticed this wasn’t changing and was a constant narrative. She found there was a lack of care and passion for the brands and more importantly, the people behind them. She explains: ‘This was and still is, my biggest inspiration in Del Rainbow. Del Rainbow all started from a space of wanting to do better for brands, to show the love and care that is needed and build great personal relationships along the way.’ Leading every moment with passion, authenticity and driving outcomes for others, this is the most important part for her. ‘I am a very passionate person, and nothing gives me more joy than to be a part of someone’s growth, success and seeing their true value. I wanted to ensure that brands experienced authentic care and love, where their management truly ‘see’ who they are and support them for this reason.’
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“I am a very passionate person, and nothing gives me more joy than to be a part of someone’s growth, success and seeing their true value.”Bianca Gregg
Del Moment was a logical next step, since Gregg and her team were so hungry to cultivate and ignite change in the industry whilst educating themselves so deeply in sustainable practices. They wanted to meet the challenges front on and show ourselves what can be done. ‘We noticed that the whole process needed to create a sustainable garment was rarely considered or shown to the customer and Del Moment was created to share this and educate. We acknowledge our privilege to enter this space from our expertise and experience. Being witness to what has been done before, and what has been accepted has led us to consciously resist these problematic practices and begin to set a new standard. Redefining value was key: how do we not just invest in a brand, but in ourselves, and our future selves.’
Success on her own terms
Bianca Gregg is known as a woman who approaches entrepreneurship in a holistic way. So, what is her version of success? It’s simple: joy. ‘Following the joy in each step of the process and feeling joy in what I am doing is what I define as success. This also stems from understanding ‘why’ I do what I do. I know my purpose and ‘why’ is to connect with others and cultivate change, by connecting them to a story that will have impact and meaning. I like to funnel everything back to human connection and this makes me feel like I have succeeded. I always stop to celebrate and reflect on each amazing moment in the moment, I also love to celebrate others and when I do this it gives me joy and refocus on the greater outcome. I am a very free flowing individual, so no matter how busy we are or how long the hours we have worked, I will always abruptly stop (usually it involves stopping the whole team to join the moment of reflection or be acknowledged for how great and wonderful they each are) and ensure that moment has been given time of love, gratitude, and acknowledgement to both the experience and the individuals who made it possible. When I acknowledge the beauty in others, I feel joy. That re-aligns me and creates a feeling of gratitude in each moment. We often get so caught up in constantly chasing success as a bigger picture but individual moments can be success.’
A peek into the future
Currently, there’s a lot of denim-on-denim on Gregg’s moodboard, as well as ‘waves, sparkles, fries, and so many different quotes – and, not to forget, lots of color.’ However, she still pays homage to her very first design: the Wave Shirt, which ultimately became the hero piece and a core element to Del Moment’s DNA. ‘The Wave Shirt embodies all that Del Moment stands for from both an energetic purpose and an all-encompassing sustainable notion. It was the first piece that came to me in a dream, that was drawn and every step of the process to create Del Moment was built from bringing this piece to life.’
As our conversation comes to an end, it’s almost an open door to ask what mantra Gregg lives by. ‘Be kind, kinder, kindest’, she ends with.
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