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Mom, model and entrepreneur: the busy life of fashion influencer Veronika Heilbrunner

Fashion incluencer veronika heilbrunner

Fashion influencer Veronika Heilbrunner is busier than ever, now that she has given birth to little Walter, while being the most talked about influencer of the moment. How does she do this? And how did she come this far? Read everything about this inspiring – yet relaxed – lady below.

Fashion influencer Veronika Heilbrunner

Fashion influencer Veronika Heilbrunner started modeling after finishing school, but soon created a career in fashion for herself. Since she was a young teenager, she’d been working to afford the clothes she wanted to buy. Fashion has always been an obsession of her and since she didn’t want to ask her parents for money, she made sure she earned it herself.

 

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Casual @ Home by @eurowomandk ? @rasmuswengkarlsen ? by @frederaun

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Even before her teenage years she knew she loved fashion; from dressing up for special occasions to reading her mom’s fashion magazines. During her modeling career, she asked everyone around how they got into fashion and as soon as she could get an internship at a fashion magazine, she went for it.

 

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The birth of hey woman!

After working more than 8 years in the fashion industry, fashion influencer Veronika Heilbrunner started her online platform hey woman!. At that time, she worked at Bazaar as a style editor, after a time at MyTheresa, where she was responsible for the productions of the website. Back at Bazaar, she missed the velocity of the online environment. When she quit her job on a Friday, she met her met her current business partner on Saturday. And the rest is history.

 

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Verinoka Heilbrunner’s style

We can’t imagine a world without hey woman! today. The magazine is fluid; just like fashion influencer Veronika Heilbrunner’s own style. The way in which she combined high fashion with sport clothes is just fabulous and very ‘Veronika’. This specific style didn’t stay unnoticed very long; fashion magazines soon spotted her in the starting phase of her career. Nowadays the fashion insider earns her money with ‘influencing’. However, she never felts that the influencing comes naturally, as she explains to the Dutch Vogue: “You never get used to live such a self-centered life. You wake up and tell your fans how your hair looks, what you’re going to do today and stuff like that.” Furthermore, influencer is a dirty word, because everyone is an influencer in her eyes. Despite this opinion, Veronika is very thankful for the opportunities she gets. She works with big brands like Gucci, Ganni and Balenciaga. She lives the life she was hoping for as a young girl.

 

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Life with Walter

Recently – as you might have noticed – Veronika gave birth to Walter. Little Walter is already the most fashionable boy of his age on earth. She takes Walter almost everywhere she goes: from a short walk to the supermarket to important fashion appointments. On top of this, she shares everything she does, while taking Walter with her. The freedom she has with her job, makes her a better mom, the thinks. Walter is very relaxed and just goes with the flow. On top of this, people accept that she takes her boy with her.

 

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We can say that Veronika has changed the way the fashion scene handles pregnant women and their babies. It used to be very ‘uncool’. Pregnant models didn’t get booked for shoots, pregnant bellies were covered and you were just timed out from the fashion scene. Luckily, there was Veronika who has changed this. Keep up the good work!

Got inspired by Veronika’s look? Check out the items below and shop.

www.hey-woman.com

@veronikaheilbrunner

Quite nice, don’t you think? Just like the inspiring story of fashion influencer Veronika Heilbrunner, we have many more inspiring fashion articles. Check out our section dedicated to designers here. Or check out our entire fashion section. We bet you’ll like it!

 

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