pantone color of the year

Does the Pantone Color of the Year still matter?

It’s about time to welcome a dose of inspiration, positive energy, and creativity into your life, must have been the rationale behind this year’s Pantone Color of the Year. After ‘Illuminating Yellow’ and ‘Ultimate Grey’, this year is all about ‘Very Peri’. Or isn’t it?

Pantone Color of the Year 2022

Every year, the fashion and interior world eagerly awaits the Pantone Color of the Year. The influence of the color institute is enormous; previous colors of the year, ‘Ultimate Gray’ and ‘Illuminating Yellow’, were welcome guests during every fashion week. Next year we will take a much more optimistic, creative, and daring approach, according to Pantone, namely with ‘Very Peri’, known under number 17-3938. The color is close to lilac, but not the pastel variant; it leans more towards a violet shade. Despite that ‘Very Peri’ is quite out there, it combines well with other bright colors such as red, orange, or Yves Klein blue.

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Very Peri – still relevant?

Pantone describes “Very Peri” as “A New Pantone Color Whose Courageous Presence Encourages Personal Inventiveness And Creativity.” The color is a symbol of the zeitgeist and the changes that we are undergoing so massively. Self-confidence and curiosity are central here – two things with which we are only too happy to approach the new year.

Still, Pantone seems to have a formidable competitor in the color determination: Daniel Lee – ex-creative director of fashion house Bottega Veneta. Because besides yellow and grey, in 2021 we couldn’t ignore Bottega green, perhaps the most worn shade of them all. Lee has since left Bottega, but that doesn’t mean his influence on the fashion world is over. It is therefore not yet certain whether we can assume ‘Very Peri’ as the new it-color. Perhaps we should wait and see what Daniel Lee has in store for us.

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