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Rumor has it Rihanna will launch a new luxury brand with LVMH

Rihanna Fenty

Breaking: rumor has it that Rihanna is cooperating with LVMH for a new luxury brand, according to WWD. After the huge successes of Savage X Fenty and Fenty Beauty by Rihanna, it apparently is time for taking Rihanna’s fashion sense to an even higher level. For good reason, “it’s ugly until Rihanna wears it” is a well known saying since years. Queen of music and fashion – Rihanna – seems to get away with [almost] everything. From overly-plucked eyebrows to blue lipstick. This girlboss makes you love trends you used to  hate. Let’s take a look at her successful label and her most hysteric fashion moments moments below.

Cover photo: © Rihanna on Instagram

 

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Rihanna’s fashion career

Rihanna is an inspiring lady. On top of her impressive career as a singer, actress and designer, she’s a true activist who strives for equal rights for women, together with body acceptance and tolerance for everyone who is ‘different’ (definitely not a word Badgalriri would use, but you get our point). When Rihanna launched her beauty line – Fenty Beauty by Rihanna – last year, people went crazy. Everything Rihanna touches turns into gold. With her feministic and optimistic approach, daring colors and unusual choice of models, she fills the ever existing gap in the beauty and fashion industry. Rihanna has the answer on the question we didn’t know we had. On top of this, she is her own billboard. We can describe her style best as ‘extra a.f.’ – you know what we mean. Rihanna is able to pull many things off we couldn’t and wouldn’t.

 

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Rihanna’s new luxury brand?

Rumor has it that Rihanna sat around the table with the big bosses of LVMH. These conversations weren’t about Fenty Beauty, which is part of this concern, but about a possibly new luxury brand they will launch together. Despite that actually nothing is clear yet, rumors are buzzing around about employees from Celine and Louis Vuitton working on this new “Rihanna project”. What will it be? One thing we know is that this will be the first time since 1987 that LVMH will launch a new luxury brand from scratch. Back in 87 it was Christian Lacroix that they’ve successfully launched.

Unfortunately this is all we know now, but we promise to keep you posted. For now, you have to row with the belts you have and therefore enjoy Riri’s Savage x Fenty and Fenty Beauty lines. As a cherry on the fashionable pie, we’ve selected Rihanna’s most fashionable moments for you. Because you know it: it’s ugly until Rihanna wears it. Check out her looks below.

It’s ugly until Rihanna wears it

Skinny eyebrows

Who else than Badgakriri would be the one to bring back the skinny eyebrow trend from the 90ies? We thought we plucked enough during this decade, but certainly we didn’t. According to Rihanna’s look for Vogue, we should shave them off entirely and be creative with a sharepened pencil. Do you dare?

 

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Blue lipstick

This is an important one in the series – it’s ugly until Rihanna wears it – because let’s be honest: no one ever considered wearing blue lipstick before Rihanna did. Maybe a few decades ago, but definitely not today. Rihanna says that even on the darkest days, make-up is very important to her. It spices up every look and makes her feel confident. To Badgalriri, it has a therapeutic effect. She used to be very shy. This is something that is inherited to the Barbadian culture, in which it is polite not to speak when you’re not supposed to. It took years for her to feel comfortable when speaking up and taking the stage. Today, words, opinions and lyrics flow from her weet blue lips like never before.

 

 

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Snakeskin fishing hat (incl. matching lipstick and dress)

Acne Studios was one of the big instigators of the fishing hat. It doesn’t longer solely belong to fishers, since it made a big entrance into the fashion industry. Badgalriri was among one of them, but – as usual – she picked up this trend bolder than everyone else. Rihanna’s outfit consisted entirely of snakeskin. Think of a matching outfit from head to toe. No one else than Rihanna nails it.

 

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Denim bustier

After the famous Britney and Justin denim-debacle on the red carpet back in the days, no one has been able to pull off a total denim look – including some sort of bustier – like Rihanna did. What is she actually wearing? Her ripped jeans is sure on point, but we don’t know what she was thinking when pulling on the top – or skirt? However, she looks fabulous as always – and a little extra.

 

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Over the top balaclava

Also seen at Calvin Klein: the balaclava has become a true trend-item. Typically a case of “it’s ugly until Rihanna wears it”. Earlier Rihanna said she hates the pressure social media puts on people, especially on young girls. She thinks it’s sad to see how many girls are comparing themselves with others and think they have to be perfect. Rihanna’s answer to this? A balaclava. And she still looks good with it.

 

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Everything extra AF

This Comme des Garçons dress is more than just a little extra. Extravaganza would be in place. It’s a typical Riri dress. She wore this installation to the Met Ball 2017. As it might be clear to you now, Rihanna can get away with everything. Whether it’s a see-through dress, a fisher hat or shaved eyebrows: it’s ugly until Rihanna wears it. We love the statements Riri makes with wearing these kinds of items. She wants to set the stage for powerwomen. In her eyes, no woman should be afraid of speaking up, standing up for yourself and taking the stage. Because every woman – no matter color, shape, size or social class – has the right to live her dream and let no one stand in her way. We admire her for spreading this message with her over the top style. Hurray for Rihanna!

 

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Quite impressive, don’t you think? Just as Rihanna’s story, we have many more inspiring ladies for you. Check out our section dedicated to women here. Or go check out our articles about fashion. We bet you’ll like these as well!

@badgalriri

@fentybeauty

@savagexfenty

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